After walking again for Tommy Hilfiger in February, Bieber featured in spring/summer campaigns for Philipp Plein and Tommy Hilfiger. In January 2016, Bieber appeared in a Ralph Lauren campaign and shot an editorial for the Korean edition of Vogue. In July 2015, she was featured in Ralph Lauren advertising alongside Australian singer Cody Simpson, and in October returned to the runway for Tommy Hilfiger and Philipp Plein. In the same month she was involved in two further cover-shoots, for the Dutch edition of L'Officiel and the American edition of Wonderland Magazine and was also pictured in editorials for Miss Vogue and W magazines.
In April, she shot her first magazine cover for Jalouse Magazine alongside male model Lucky Blue Smith. In January 2015, Bieber was photographed for American Vogue and in March for Teen Vogue.
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In December 2014, she was involved in a photo session for Love magazine, which also produced a short movie shot by photographer Daniel Jackson and released on the magazine's official YouTube channel. In October 2014, Bieber made her runway debut walking for Topshop and French fashion designer Sonia Rykiel. Her first commercial campaign was for the clothing brand French Connection in the winter of 2014. The first modeling agency Bieber signed with was Ford Models, appearing in magazines such as Tatler, LOVE, V and i-D. Bieber at the 2018 Billboard Music Awards
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